Pipoca Ágil
Pipoca Ágil
Context
Context
Pipoca Ágil is the most lively podcast about agile methodologies in Brazil, hosted by Ibson Cabral, a senior tech agility professional.
In 2023, it became more than that - a project that also includes the Agile Project Simulation, which aims to provide practical experience for people transitioning careers to the technology field.
Pipoca Ágil is the most lively podcast about agile methodologies, hosted by Ibson Cabral, a senior tech agility professional.
In 2023, it became more than that - a project that also includes the Agile Project Simulation, which aims to provide practical experience for people transitioning careers to the technology field.
My role
My role
I was responsible for the entire UX/UI design process in collaboration with Monique Barboza (UX Researcher), and we worked within an agile and multidisciplinary team with two Developers, two QA Analysts, two Product Owners, and two Scrum Masters.
I am responsible for the entire UX/UI design process in collaboration with Monique Barboza (UX Researcher), and we work within an agile team (following the Scrum methodology) and multidisciplinary with two Developers, two QA Analysts, two Product Owners, and two Scrum Masters.
Project year: 2023-2024
Please Note: This project was successfully implemented and generated the results presented below. However, the product has evolved and undergone new cycles of redesign since then, and the current live version does not reflect the work documented in this case study.
Project year: 2023-2024
Please Note: This project was successfully implemented and generated the results presented below. However, the product has evolved and undergone new cycles of redesign since then, and the current live version does not reflect the work documented in this case study.
Access the complete case study on Notion to learn more details about the project.
Access the complete case study on Notion to learn more details about the project.
The client's initial briefing was…
The client's initial briefing was…
Redesign the website pipocaagil.com.br with the aim of increasing visibility and the number of listeners of the podcast.
Redesign the website pipocaagil.com.br with the aim of increasing visibility and the number of listeners of the podcast.
After the research, the goal became…
After the research, the goal became…
Integrating the Agile Project Simulation into the website, given that the participants of this project are also the target audience and potential listeners of the podcast.
Integrating the Agile Project Simulation into the website, given that the participants of this project are also the target audience and potential listeners of the podcast.
We conducted two research processes
We conducted two research processes
Target audience
Target audience
Quantitative and qualitative research with people who consume content or have contact with agile methodologies in general.
Quantitative and qualitative research with people who consume content or have contact with agile methodologies in general.
Managers
Managers
Qualitative research with the people responsible for the management of registrations and active groups of the Agile Projects Simulation.
For the creation of a management system for registrations and active groups of the Agile Projects Simulation, in which the research was conducted with the people responsible for this work today. However, this stage was frozen by the client.
Project highlights
Project highlights
In a hurry = negotiation
In a hurry = negotiation
The team was not counting on the necessary time for the Discovery, they were ready to start the development and were waiting for the screens. So we did all this research process under this pressure, and always trying to negotiate more time by presenting the results, the potential and involving the team at every step.
The team was not counting on the necessary time for the Discovery, they were ready to start the development and were waiting for the screens. So we did all this research process under this pressure, and always trying to negotiate more time by presenting the results, the potential and involving the team at every step.
Contextualizing within Scrum, we decided to adapt the method: we started the first Sprint with only design-related tasks, without user stories at first.
Focus on the User Journey
Focus on the User Journey
In light of this impediment, we decided to focus on a more detailed User Journey. We conducted dynamics with the team to build its journey up to the definition of solutions; and at the same time, it was a differential in communication with the client, enabling a presentation of problems and solutions in a fluid manner.
In light of this impediment, we decided to focus on a more detailed User Journey. We conducted dynamics with the team to build its journey up to the definition of solutions; and at the same time, it was a differential in communication with the client, enabling a presentation of problems and solutions in a fluid manner.
User Journey
User Journey
Context
Context
A person who is transitioning their career to the field of agility comes from a period of great discipline, studying the theory every day and has earned a certification.
A person who is transitioning their career to the field of agility comes from a period of great discipline, studying the theory every day and has earned a certification.
Expectations
Expectations
Now that you have theoretical knowledge, you seek to understand how agile methodologies work in the daily life of companies, and mainly to gain practical experience to secure your first job.
Now that you have theoretical knowledge, you seek to understand how agile methodologies work in the daily life of companies, and mainly to gain practical experience to secure your first job.
Step 1
Search content
Search content
Main discovery of the research
The largest source of listeners (23.5%) of Pipoca Ágil is external, and people accelerate their learning by joining groups and communities about agile methodologies.
The largest source of listeners (23.5%) of Pipoca Ágil is external, and people accelerate their learning by joining groups and communities about agile methodologies.
(sources: interviews and YouTube analytics)
User Actions
Join communities and groups of agile methodologies
Search on Google
Records the recommendations and references
Join communities and groups of agile methodologies
Search on Google
Records the recommendations and references
Pains and Needs
Excess of references
Difficulty organizing everything
Excess of references
Difficulty organizing everything
Opportunities and Value Proposition
Trail: a gallery with the ability to filter content, lists, episodes, and episode playlists by category, theme, levels, and areas
Trail: a gallery with the ability to filter content, lists, episodes, and episode playlists by category, theme, levels, and areas
Step 2
Analyzes and delves deeper
Analyzes and delves deeper
Main discovery of the research
Lack of organization, direction, and depth of content about agile methodologies. Scarcity of content that discusses the daily life in agile companies, which is already something that {{Pipoca Ágil}} addresses!
Lack of organization, direction, and depth of content about agile methodologies. Scarcity of content that discusses the daily life in agile companies, which is already something that {{Pipoca Ágil}} addresses!
(sources: benchmarking and interviews)
User Actions
Try to prioritize the references:
most recommended
that discuss the practice
that are in chat format
Try to prioritize the references:
most recommended
that discuss the practice
that are in chat format
Pains and Needs
Tired of seeing repetitive and shallow content
The very few conversations that talk about everyday life always deviate from the subject
Tired of seeing repetitive and shallow content
The very few conversations that talk about everyday life always deviate from the subject
Opportunities and Value Proposition
In the podcast, focus on trending topics with professionals who are already in the field
Direct tips on what can be put into practice
Pipoca Ágil Club with exchanges and exclusive content
No podcast, focus on the topic of the day with professionals who are already in the field
Direct tips on what can be put into practice
Agile Popcorn Club with exchanges and exclusive content
Step 3
Join a practical project and gain experience
Join a practical project and gain experience
Main discovery of the research
The biggest pain: lack of practical experience to get the first job, and as an agility professional, it is very difficult to practice alone. A large part is unemployed and is in a hurry to find a job.
The biggest pain: lack of practical experience to get the first job, and as an agility professional, it is very difficult to practice alone. A large part is unemployed and is in a hurry to find a job.
(source: interviews)
User Actions
Be aware of a practical project
Sign up and get approved to join a team
Participate as a volunteer Scrum Master
Be aware of a practical project
Sign up and get approved to join a team
Participate as a volunteer Scrum Master
Pains and Needs
Has many doubts about the project, about the role of each team member, and whether it corresponds with the day-to-day of the companies
Gets frustrated with members who are not very committed
Has many doubts about the project, about the role of each team member, and whether it corresponds with the day-to-day of the companies
Gets frustrated with members who are not very committed
Opportunities and Value Proposition
Use the Pipoca Ágil website to organize the Agile Project Simulation, presenting the objective and goals clearly
Have better control over the people who sign up for the Simulation project and analyze the progress of the teams more effectively
Have a mentor during the progress of the project
Use the Pipoca Ágil website to organize the Agile Project Simulation, presenting the objective and goals clearly
Have better control over the people who sign up for the Simulation project and analyze the progress of the teams more effectively
Have a mentor during the progress of the project
We had a remarkable review with the client!
We had a remarkable review with the client!
"You were the only team that made my eyes shine regarding the generation of value for Pipoca. I don't know what I want, and you are discovering that. I wasn't even envisioning that the site would start with the Simulation part, and you are opening my eyes. You are generating more value for me. Congratulations on realizing this value."
"You were the only team that made my eyes shine regarding the generation of value for Pipoca. I don't know what I want, and you are discovering that. I wasn't even envisioning that the site would start with the Simulation part, and you are opening my eyes. You are generating more value for me. Congratulations on realizing this value."
Results
Results
Optimization and time saving for everyone: managers and participants.
Optimization and time saving for everyone: managers and participants.
Project registration used to take place on Google Forms, Google Docs, and Notion. This created a lack of clarity for those registering and doubled the work for those managing registrations. After implementing the new website, all of this happens in one place.
Project registration used to take place on Google Forms, Google Docs, and Notion. This created a lack of clarity for those registering and doubled the work for those managing registrations. After implementing the new website, all of this happens in one place.
Definition of the target audience and value proposition.
Definition of the target audience and value proposition.
Identifying that the target audience for the podcast is the same as that of the Simulation project made the value proposition much clearer to these people, allowing both products to grow.
Identifying that the target audience for the podcast is the same as that of the Simulation project made the value proposition much clearer to these people, allowing both products to grow.
High fidelity screens
High fidelity screens
Our team in action :)
